From appealing to intimate. From production to experimentation.
Due to its closed but inviting structure, the CRF exhibit stand existed as a unique and dichotomous space, with two distinct but equally appealing ambiances: a cellar area, at the entrance, resembling the alcohol production and conservation warehouses, highlighting CRF’s main products and a bar area – designed in a speakeasy style – a more intimate space where one could try the various beverages.
These two experiences were achieved in a reduced space of 18 m⊃2;, through the real or simulated use of simple materials such as concrete and wood. The lighting in filament lamps gave the whole space a warm feeling that was used to create comfort in the bar area and highlight products in the cellar area.