A house with a floating presence.
The Imovirtual exhibition stand was born by deconstructing a house to its most minimal lines. From the extrusion of the “Imovirtual house” logo, a floating silhouette in metal profiles and tensioned fabric was created, with two disticnt paths: one around it, with brand image, service desks and mupis and an internal route, a central square for more relaxed and intimate conversations.
The apparent structural levitation was designed as a conceptual analogy to the brand´s reality, which lives in the virtual space - in the “cloud” - where it grew and gained value.
Concept + Construction + Production