JEEP WILD DAYS Plan

Fca | 2018
JEEP WILD DAYS Plan

The ephemeral experience of a free spirit as a presentation of vehicles.

The Jeep Wild Days event aspired to recreate the emotion of adventure and free spirit that defines the Jeep brand, materialized in a unique and ephemeral experience which was recorded in the memory of those who participated.
The projected structures were created in unpolished wood and OSB, resembling the connection with nature that the brand embodies.

Concept + Construction + Production