UNDANDY Store

Designing the border between thought and creation.

The Undandy store project materialized the duality of universes ever present in the Undandy online store – the virtual space (where one buys and designs the shoes) and the physical space (where one recieves and wears the shoes). This dichotomy is accentuated by the rigid separation of spaces in black and white colours: the entry space - in white - represents the product´s embryonic state of creation. The black space represents reality, the concept materialized into something touchable/tangible.